Mike Price | | 832.331.4846
I am a 59-year-old father of 3, Grandfather of 5
Branding & Identity
Graphic Design (Adobe Photoshop & Illustrator)
Video Distribution (Podcasting & Web Channels)
Sales & Sales Management
Public Speaking: Presenter, Panelist, Moderator
Start-Ups (Pitch Decks, Investment Briefs, Business Plans, SWOT Analysis)
1981 - 1995
Sales Management In Transportation Industry
Retail Furniture Franchise Operator
President - Flexnet Inc. 1995 - 1999
In 95 I executed a marketing project as a freelance consultant for Flexnet, Inc., a start-up ISP launched as an adjunct business by a local title company that had the distinction of being one of the first in the nation to digitize a complete title plant.
The CEO of that title company, Bob Gustavsen had a grand vision of the future of the real estate industry and the impact technology would have on it. Bob and his executive staff hired me to handle sales and the introduction of Flexnet into the local market. Soon thereafter I assumed the role of VP of sales & marketing. I was promoted to President in early 1997. We grew our dial-up and ISDN subscriber base to over 5,000. Flexnet was one of just a few ISP's that had a dedicated development and design department. We produced award-winning corporate websites in dozens of verticals. Notable projects included an international hotel booking site, a golf equipment e-commerce site, financial investing sites, health portals, health device companies, and many more. Our primary vertical was real estate and at one point we held the vast majority of market share for real estate broker web site development and hosting in Houston Texas.
Flexnet was acquired by Datacentric Inc. in 1999. Datacentric was a technology holding start-up created by the former owners of a SE Texas regional telecom company (Lufkin/Conroe Telephone Exchange). Through a joint venture, I accepted an equity stake and position of CEO of a newly created company, Realty Ideas, LLC. The transaction included an agreement for a seed round of financing and a transfer of all real estate clients and real estate related code and IP.
President / CEO - Realty Ideas, LLC 1999 - 2003
Realty Ideas was one of the first application service providers focused on SAAS solutions. It was also one of the first on-line residential real estate transaction management platforms. It was an entirely web-based, secure, end-to-end system developed to handle transactions from listing creation to post-closing client relationship management. Secure folder access allowed all vendors party to the transaction access to content based on their role along with a browser-based template to create broker and agent public-facing websites that pioneered the implementation of NAR's new IDX policy for broker reciprocity of listings. It featured cutting-edge technology like web to text SMS notifications, listing enhancements like virtual tours, and much more. Our largest client was First American Title. In a $500K transaction, they acquired a license to a white-labeled version of the IDX platform that was branded as FastRealty and sold direct to agents and brokers through First Am's title representative sales staff.
Realty Ideas also developed a suite of web applications including ProSchedule, one of the first entirely web-based showing/"up-desk" scheduling systems which was successfully installed and operated at several large brokerages throughout the U.S. Our IDX product lineup was branded as Broker Profile and Agent Profiles. We also operated a consumer-facing public portal that included a Houston area property search powered by listings submitted by our large list of broker clients called YourHome.Net.
Partner: Sitetraffic Digital Agency 2002 - 2012
President - MLBroadcast (360Podcast LLC) 2006 -2009
Editor - Zillow.Com (Mortgages Unzipped Blog) 2010 - 2011
Consultant - 2012 -2017
Through the years I've been involved with several real estate technology ventures. MLBroadcast was a platform that automated the creation of listing videos with professional narration through a web-based interface. The videos were then syndicated through web sharing and podcasting directories. My wife and I operated a very successful digital agency (Sitetraffic) that produced a large volume of residential home, hotel, campus, and commercial property VR tours. We created a platform for First American Title branded as EZ360 and EZFlyer for their markets throughout Texas where we developed over 1500 VR Home tours and an automated listing flyer SAAS application.
I helped establish Real Estate Barcamps, created a very popular real estate marketing blog & podcast (Mike's Corner). I conducted interviews with notable authors and entrepreneurs like Guy Kawasaki and Gary Vaynerchuck. I worked for a year as an editor for Zillow's mortgage blog and helped establish their re tech blog GeekEstate, now operated by an ex Zillow exec where I still contribute today. I have also enjoyed opportunities as a panelist, speaker, and moderator at many industry events including Blog World and Inman Connect.
FBS Data, the creators of FlexMLS - IDX Trainer / Content Marketing Specialist 2017 - 2020
Created content and training for MLS execs, real estate brokers, and agents to succeed with digital marketing. I created and conduct training webinars, write and produce articles and handle the planning, production, and execution of all social media for the Broker/Agent Services department. The FBS Products Success Academy is a repository of my work.